IFOCE Holds Third Major League Eating Event on ESPN

The IFOCE will hold its third one-hour ESPN special of the year with the Krystal Square Off III on October 28 in Chattanooga, Tenn. The IFOCE events produce consistently high ratings among sports fans.

The ESPN airing of the Nathan's July 4 hot dog eating contest prouced a 1.3 rating, higher than the rating for the Stanley Cup finals. The Johnsonville Brat contest also produced remarkable ratings and the Krystal event is expected to continue the trend as eating contests become a more and more viable television product.